# Social Sculpt Academy > Social Sculpt Academy runs an eight week live marketing program in Chennai. Four weeks cover marketing fundamentals, then students pick a growth marketing or personal branding track for weeks five to eight. Every week ends in a deliverable, and the eight deliverables become a portfolio. It is the teaching side of Social Sculpt, a personal branding and growth marketing agency, and the curriculum is the agency's own client playbook. Site: https://academy.socialsculpt.in Location: 5/9, Deena Dayalu Street, Pondy Bazaar, T. Nagar, Chennai, Tamil Nadu 600017, India Contact: suriya@socialsculpt.in | +91 755 003 9872 | +91 7395 984 542 Instructor: Arunachalam S, Founder and CEO, Social Sculpt Status: Applications open. Batch date announced soon. Limited seats per batch. ## How the program runs There is no video library to get through. Every week ends with something built, reviewed and added to your portfolio. Three rules run through all eight weeks: - **Output every week.** Each week ends in a deliverable: a positioning doc, a content system, a funnel, a campaign teardown. By week eight that stack is your portfolio. - **AI inside the workflow.** AI shows up in the brief, the research and the production pass, the way it does in agency work. It is not a separate module you sit through once. - **Reviewed, not graded.** Your work comes back with notes from people running client accounts, on what would ship and what would get sent back. ## Structure ### Weeks 1 – 4: Foundation of Modern Marketing How marketing works from first principles: who buys, why they buy, and what makes them move. Not platform tutorials. - How marketing evolved - and what actually works in 2026 - Consumer psychology, attention, and decision-making (ZMOT) - Content strategy that earns attention and drives action - Brand positioning and storytelling that people connect with - AI-powered workflows that improve thinking and execution By week four you can take a brief apart and say what the actual problem is. ### Weeks 5 – 8: Choose Your Execution Path **Growth Marketing.** Grow a brand with distribution, paid media and numbers you can report on. For people heading into a marketing role, or freelancing and needing numbers to show for it. - Social media growth systems that compound - SEO and LLM-driven discovery strategies - Paid ads fundamentals (Meta & Google) - Funnel thinking, conversion, and analytics **Personal Branding.** Build an audience around what you already know, and turn it into inbound work. For founders, consultants and creators who want the inbound to come to them. - Personal brand positioning and niche clarity - LinkedIn & Instagram growth systems - Content frameworks that build authority - Monetization and inbound opportunity systems ## Curriculum ### Module 1: Foundations of Modern Marketing - **Marketing Evolution & Vibe Marketing:** Understand how marketing shifted from product to culture-driven strategies. - **Consumer Psychology:** Learn cognitive biases and emotional triggers behind buying decisions. - **Attention Economy & ZMOT:** Understand how consumers discover and research before purchasing. - **Core Frameworks:** Apply AIDA, funnels, and real-world campaign analysis. ### Module 2: Brand Strategy & Positioning - **What a Brand Really Is:** Learn identity, perception, and brand promise. - **Brand Archetypes:** Use archetypes to build emotional connection. - **Positioning Strategy:** Create clear differentiation in crowded markets. - **Brand Storytelling:** Build narratives using Golden Circle and StoryBrand. ### Module 3: Content Systems & AI Execution - **Content Strategy Systems:** Build scalable content frameworks. - **AI-Powered Creation:** Use AI tools for content generation and workflows. - **Platform Content Formats:** Learn what works on different platforms. - **Consistency Engine:** Build systems for regular content output. ### Module 4: Growth, Distribution & Performance - **Algorithm Mastery:** Understand platform algorithms. - **Content Distribution:** Maximize reach through engagement signals. - **Influencer Marketing:** Plan and execute influencer campaigns. - **Community Building:** Build loyal owned audiences. ### Module 5: Growth Marketing Specialization - **Social Media Growth Systems:** Build scalable growth strategies. - **SEO & LLM Optimization:** Learn search and AI-driven discovery. - **Performance Marketing:** Run paid ads with ROI focus. - **Full-Funnel Strategy:** Build end-to-end marketing funnels. ### Module 6: Personal Branding Specialization - **Personal Brand Positioning:** Define niche and positioning. - **LinkedIn Authority Building:** Build professional presence. - **Instagram Growth:** Create and grow with content. - **AI Content Systems & Monetization:** Scale and monetize your brand. ## What you can do after eight weeks Not a certificate. A list of things you can be handed on day one and actually do: - Take a brief apart and name the real problem - Write positioning a stranger can repeat back - Build a content system that runs without you - Read analytics and say what to change next - Run a paid campaign against a return target - Show work that gets you the interview ## Paid internship Top performers from each batch join Social Sculpt as paid interns on live client accounts, and earn the course fee back within two months. - **Real client projects.** Work on actual brands - not simulated assignments - **Hands-on execution experience.** Apply everything you’ve learned in real scenarios - **Direct mentorship.** Work closely with our team and get guided feedback - **Career acceleration.** Build proof, confidence, and real industry exposure - Duration: 4 weeks - Work: Live client accounts - Selection: Top performers only - Course fee recovered: Within two months Not every student gets this. That is the point. Places go to the strongest work in the batch, judged on what you shipped across the eight weeks. Selection is on the work, not on attendance. The batch that ships the most has the most people earning it back. ## How the fee comes back Top performers from each batch join Social Sculpt as paid interns on live client accounts. The stipend is set to cover the course fee within two months of starting. - **Ship every week.** Eight weeks, one deliverable at the end of each. That stack is what selection is judged on. - **Get selected.** The strongest work in the batch gets the offer. Not everyone in the room gets one. - **Earn it back.** Four weeks on live client accounts, with a stipend set against what you paid. ## Why the batch stays small Four constraints, and all four are the reason the program works. - **One cohort at a time.** There is no rolling intake and no on-demand version. The next batch is the next chance. - **Seats capped per batch.** Every student's work comes back with individual notes, which stops being possible past a certain size. - **Applications close when it fills.** The form comes down for that cohort once the seats are taken, and reopens for the following one. - **The internship is competitive.** It goes to the strongest work in the batch. Finishing the eight weeks does not earn it on its own. ## Who runs it Social Sculpt Academy is the teaching side of Social Sculpt, a personal branding and growth marketing agency in Chennai. The logos above are our client list. The curriculum is the agency’s own playbook. Every framework in it has been run on a paying account before it reached a slide. It is taught by Arunachalam S, who still runs client work here. You are learning from someone doing the job this week, not someone who did it once. Arunachalam S runs client accounts at Social Sculpt and teaches the academy program. He is also co-founder and CMO of Nebula Startup School, co-creator and CMO of Postautopsy, and hosts the Sculptors Podcast. ## Track pages - [Growth Marketing](https://academy.socialsculpt.in/growth-marketing-course-chennai): Weeks five to eight of the Social Sculpt Academy program in Chennai. Distribution systems, SEO and AI search, Meta and Google ads, and funnel analytics. You ship work every week and finish with a portfolio. - [Personal Branding](https://academy.socialsculpt.in/personal-branding-course-chennai): Weeks five to eight of the Social Sculpt Academy program in Chennai. Niche positioning, LinkedIn and Instagram growth, authority content frameworks, and turning an audience into inbound work. ## Questions and answers ### What is Social Sculpt Academy? Social Sculpt Academy is an eight week live marketing program in Chennai, run by Social Sculpt, a personal branding and growth marketing agency. Weeks one to four cover marketing fundamentals. At week five you pick either the growth marketing track or the personal branding track and spend the last four weeks on it. Every week ends in a piece of work you keep. ### How much does the program cost? The fee is not published on this page yet. Send the enrolment form or message the WhatsApp number and someone from the team replies with the fee, the batch date and what the payment options are. Top performers from each batch are selected as paid interns, and the stipend is set to cover the course fee within two months. ### When does the next batch start? The next batch date has not been announced. Applications are open now, and applicants hear the date first. One cohort runs at a time with a capped number of seats, because every student's work is reviewed individually. ### Is the program online or in person? It is a live program run in Chennai. There is no recorded video library to work through. Sessions happen with the instructor present, and the work you submit each week comes back with written notes from people running client accounts at the agency. ### Who teaches the program? Arunachalam S teaches it. He is the founder and CEO of Social Sculpt and still runs client accounts at the agency, so the frameworks in the curriculum have been used on paying accounts before they reach a slide. He is also co-founder and CMO of Nebula Startup School and hosts the Sculptors Podcast. ### What is the difference between the growth marketing and personal branding tracks? Growth marketing is about moving a brand's numbers: distribution systems, SEO and AI search, paid ads on Meta and Google, and funnel analytics. Personal branding is about building your own audience: niche positioning, LinkedIn and Instagram growth, authority content frameworks, and turning that audience into inbound work. You choose one at week five, after four weeks of fundamentals. ### Do I need marketing experience to join? No. The first four weeks start from how marketing works rather than from platform tutorials, so people coming in without a marketing background can follow it. The application asks where you are now and what you want to be doing in six months, and the team reads every one before replying. ### Who is the program for? Two groups. People heading into a marketing role or freelancing who need work and numbers to show for it, and founders, consultants and creators who want inbound enquiries coming to them instead of chasing clients. The track split at week five is what separates the two. ### What is the paid internship? Top performers from each batch join Social Sculpt as paid interns for four weeks, working on live client accounts rather than simulated assignments. Selection is on the strength of what you shipped across the eight weeks. Not everyone gets it, and the stipend is set to cover the course fee within two months. ### Do you give a certificate? No. What you leave with is a portfolio: a positioning document, a content system, a funnel, a campaign teardown and the rest of the eight weekly deliverables, each one reviewed the way client work gets reviewed. A certificate proves attendance. The portfolio is what gets you the interview. ### How is AI used in the program? AI sits inside the workflow, in the brief, the research and the production pass, which is how it is used on agency accounts. It is not a separate module you sit through once. The stack covered includes ChatGPT, Claude, Perplexity, NotebookLM, Midjourney and ElevenLabs, alongside Google Analytics, Google Ads, Meta Ads, Semrush, Ahrefs and Figma. ### Where is Social Sculpt Academy located? Social Sculpt Academy runs from 5/9, Deena Dayalu Street, Pondy Bazaar, T. Nagar, Chennai, Tamil Nadu 600017. T. Nagar is central Chennai, walkable from Pondy Bazaar and a short ride from Mambalam and Nandanam. ### Is the growth marketing track a separate course? No. It is weeks five to eight of the eight week Social Sculpt Academy program in Chennai. Everyone does the same four weeks of fundamentals first, then splits into growth marketing or personal branding. You choose at week five, so you decide after seeing the material rather than at the point of enrolment. ### Do I need to know Google Ads or Meta Ads already? No. Paid media is taught from campaign structure up, and the first four weeks build the buyer thinking that decides what a campaign should even say. Coming in with account access to something real helps, because you can run the week seven work on it, but it is not required. ### Which tools does the growth track use? Google Analytics, Google Tag Manager, Google Ads, Meta Ads, Google Search and Trends, Semrush and Ahrefs for search, and ChatGPT, Claude, Perplexity and NotebookLM inside the research and production passes. Tool access is worked out with the batch before it starts. ### Is the personal branding track a separate course? No. It is weeks five to eight of the eight week Social Sculpt Academy program in Chennai. Everyone does the same four weeks of fundamentals first, then splits into personal branding or growth marketing. You choose at week five, after seeing the material. ### Do I need an audience already? No. Week five starts at positioning, which is the step most people skip, and the growth systems in week six work the same whether the account is at zero or at ten thousand. Coming in with an account you are willing to post on is what matters, because the work is published, not simulated. ### Will this work if I am a founder rather than a creator? Yes, and that is the group it is built around alongside consultants. The outcome the track aims at is inbound enquiries for the work you do, not sponsorship revenue from content. Social Sculpt runs this same process for founders as a paid service. ## Applying Applications are open at https://academy.socialsculpt.in/#contact-us. The form asks where you are now and what you want to be doing in six months. Someone from the team reads every application and replies with the fee and the batch date. WhatsApp: +91 755 003 9872.