Where Marketers Are Built
Not Taught
An eight week live marketing course in Chennai. You ship real
work every week, pick a track at week five, and finish with a portfolio.
8 weeks
Live, not recorded
6 modules
Foundation to specialisation
2 tracks
You choose at week five
Every week
You ship real work
Fees back
Top performers, in two months
One cohort
Limited seats per batch
Ask about the next batch
Finish Top of the Batch.
Earn the Fee Back.
Top performers from each batch join Social Sculpt as paid interns on live client accounts. The stipend is set to cover the course fee within two months of starting.
- Ship every week
Eight weeks, one deliverable at the end of each. That stack is what selection is judged on.
- Get selected
The strongest work in the batch gets the offer. Not everyone in the room gets one.
- 100%
of the course fee, back within two months
Earn it backFour weeks on live client accounts, with a stipend set against what you paid.
Paid internship on live client accounts
Brands We Work With. Results That Speak
These are Social Sculpt’s clients, not stock logos. The campaign
work behind this curriculum was done for the brands below.
Four Weeks on Fundamentals.
Four on Your Track.
Foundation of Modern Marketing
How marketing works from first principles: who buys, why they buy, and what makes them move. Not platform tutorials.
- How marketing evolved - and what actually works in 2026
- Consumer psychology, attention, and decision-making (ZMOT)
- Content strategy that earns attention and drives action
- Brand positioning and storytelling that people connect with
- AI-powered workflows that improve thinking and execution
Choose Your Execution Path
Track A
Growth Marketing
Grow a brand with distribution, paid media and numbers you
can report on.
- Social media growth systems that compound
- SEO and LLM-driven discovery strategies
- Paid ads fundamentals (Meta & Google)
- Funnel thinking, conversion, and analytics
Track B
Personal Branding
Build an audience around what you already know, and turn it
into inbound work.
- Personal brand positioning and niche clarity
- LinkedIn & Instagram growth systems
- Content frameworks that build authority
- Monetization and inbound opportunity systems
One cohort at a time. Seats are capped.
Every student gets their work reviewed individually, which only works with a small batch. When it fills, it closes.
Perform. Get Selected.
Work With Us.
Top performers from each batch join Social Sculpt as paid interns on
live client accounts, and earn the course fee back within two months.
Work on actual brands - not simulated assignments
Apply everything you’ve learned in real scenarios
Work closely with our team and get guided feedback
Build proof, confidence, and real industry exposure
Not every student gets this.
That is the point.
Places go to the strongest work in the batch, judged on what you shipped across the eight weeks.
Selection is on the work, not on attendance. The batch that ships the most has the most people earning it back.
Why the Batch Stays Small
Four constraints, and all four are the reason the program works.
One cohort at a time
There is no rolling intake and no on-demand version. The next batch is the next chance.
Seats capped per batch
Every student's work comes back with individual notes, which stops being possible past a certain size.
Applications close when it fills
The form comes down for that cohort once the seats are taken, and reopens for the following one.
The internship is competitive
It goes to the strongest work in the batch. Finishing the eight weeks does not earn it on its own.
Built by Marketers.
For the Next Generation
of Marketers.
Social Sculpt Academy is the teaching side of Social Sculpt, a personal branding and growth marketing agency in Chennai. The logos above are our client list.
The curriculum is the agency’s own playbook. Every framework in it has been run on a paying account before it reached a slide.
It is taught by Arunachalam S, who still runs client work here. You are learning from someone doing the job this week, not someone who did it once.
Marketing is not theory. It’s execution.
Same standard applies to your work. You build it, we review it the way we review ours.
Arunachalam S
Co-Founder & CMO - Nebula Startup School
Founder & CEO - Social Sculpt | Co-Creator & CMO - Postautopsy
Podcast Host - Sculptors Podcast | Personal Branding Strategist
What Makes Social Sculpt
Academy Different
Teach tools.
Surface-level training on platforms and features.
Build how you think.
Train the judgement. The tool list changes every year.
Teach tactics.
Quick hacks that stop working in months.
Teach strategy.
Frameworks that compound over your career.
Teach marketing.
Generic theory disconnected from outcomes.
Teach how to create influence.
Build a brand, an audience, and real authority.
Information overload.
Hours of videos with no real execution.
Execution-first learning.
Every week you ship real, portfolio-grade work.
One-size-fits-all syllabus.
Not built for how modern marketers work.
Designed around real workflows.
Modeled on how top marketers actually operate.
Three things the program trains together,
because separately none of them move a number.
Human Understanding
Know what people think, feel, and respond to
Strategic Thinking
Make decisions based on clarity, not guesswork
AI Leverage
Use AI to scale execution without losing creativity
You Don’t Watch Lessons.
You Ship Work.
There is no video library to get through. Every week ends with
something built, reviewed and added to your portfolio.
Three rules run through all eight weeks
Output every week
Each week ends in a deliverable: a positioning doc, a content system, a funnel, a campaign teardown. By week eight that stack is your portfolio.
AI inside the workflow
AI shows up in the brief, the research and the production pass, the way it does in agency work. It is not a separate module you sit through once.
Reviewed, not graded
Your work comes back with notes from people running client accounts, on what would ship and what would get sent back.
The Six Modules
• Marketing Evolution & Vibe Marketing: Understand how marketing shifted from product to culture-driven strategies.
• Consumer Psychology: Learn cognitive biases and emotional triggers behind buying decisions.
• Attention Economy & ZMOT: Understand how consumers discover and research before purchasing.
• Core Frameworks: Apply AIDA, funnels, and real-world campaign analysis.
• What a Brand Really Is: Learn identity, perception, and brand promise.
• Brand Archetypes: Use archetypes to build emotional connection.
• Positioning Strategy: Create clear differentiation in crowded markets.
• Brand Storytelling: Build narratives using Golden Circle and StoryBrand.
What You Can Do After Eight Weeks
Not a certificate. A list of things you can be handed
on day one and actually do:
That list is eight weeks away.
Applications take two minutes. Someone from the team reads it and replies with the batch details.
The Tools You’ll Work In
The AI Stack You’ll Use Every Week
Questions People Ask Before Applying
If the answer you need is not here, ask on WhatsApp. A person replies.
What is Social Sculpt Academy?
Social Sculpt Academy is an eight week live marketing program in Chennai, run by Social Sculpt, a personal branding and growth marketing agency. Weeks one to four cover marketing fundamentals. At week five you pick either the growth marketing track or the personal branding track and spend the last four weeks on it. Every week ends in a piece of work you keep.
How much does the program cost?
The fee is not published on this page yet. Send the enrolment form or message the WhatsApp number and someone from the team replies with the fee, the batch date and what the payment options are. Top performers from each batch are selected as paid interns, and the stipend is set to cover the course fee within two months.
When does the next batch start?
The next batch date has not been announced. Applications are open now, and applicants hear the date first. One cohort runs at a time with a capped number of seats, because every student's work is reviewed individually.
Is the program online or in person?
It is a live program run in Chennai. There is no recorded video library to work through. Sessions happen with the instructor present, and the work you submit each week comes back with written notes from people running client accounts at the agency.
Who teaches the program?
Arunachalam S teaches it. He is the founder and CEO of Social Sculpt and still runs client accounts at the agency, so the frameworks in the curriculum have been used on paying accounts before they reach a slide. He is also co-founder and CMO of Nebula Startup School and hosts the Sculptors Podcast.
What is the difference between the growth marketing and personal branding tracks?
Growth marketing is about moving a brand's numbers: distribution systems, SEO and AI search, paid ads on Meta and Google, and funnel analytics. Personal branding is about building your own audience: niche positioning, LinkedIn and Instagram growth, authority content frameworks, and turning that audience into inbound work. You choose one at week five, after four weeks of fundamentals.
Do I need marketing experience to join?
No. The first four weeks start from how marketing works rather than from platform tutorials, so people coming in without a marketing background can follow it. The application asks where you are now and what you want to be doing in six months, and the team reads every one before replying.
Who is the program for?
Two groups. People heading into a marketing role or freelancing who need work and numbers to show for it, and founders, consultants and creators who want inbound enquiries coming to them instead of chasing clients. The track split at week five is what separates the two.
What is the paid internship?
Top performers from each batch join Social Sculpt as paid interns for four weeks, working on live client accounts rather than simulated assignments. Selection is on the strength of what you shipped across the eight weeks. Not everyone gets it, and the stipend is set to cover the course fee within two months.
Do you give a certificate?
No. What you leave with is a portfolio: a positioning document, a content system, a funnel, a campaign teardown and the rest of the eight weekly deliverables, each one reviewed the way client work gets reviewed. A certificate proves attendance. The portfolio is what gets you the interview.
How is AI used in the program?
AI sits inside the workflow, in the brief, the research and the production pass, which is how it is used on agency accounts. It is not a separate module you sit through once. The stack covered includes ChatGPT, Claude, Perplexity, NotebookLM, Midjourney and ElevenLabs, alongside Google Analytics, Google Ads, Meta Ads, Semrush, Ahrefs and Figma.
Where is Social Sculpt Academy located?
Social Sculpt Academy runs from 5/9, Deena Dayalu Street, Pondy Bazaar, T. Nagar, Chennai, Tamil Nadu 600017. T. Nagar is central Chennai, walkable from Pondy Bazaar and a short ride from Mambalam and Nandanam.
Become Job-Ready. Build Your Income
Skills that get you hired, get you clients, and get you paid for the work.
Tell us where you are now and what you want to be doing in six months. We read every application.