The Track B half of the eight week Social Sculpt Academy program. Four weeks of fundamentals first, then four weeks building an audience around what you already know.

4 weeks
After the shared foundation
4 published
Real posts, not drafts
Live in Chennai
Not a video library
Reviewed
By people running accounts
Top performers from each batch join Social Sculpt as paid interns on live client accounts. The stipend is set to cover the course fee within two months of starting.
Eight weeks, one deliverable at the end of each. That stack is what selection is judged on.
The strongest work in the batch gets the offer. Not everyone in the room gets one.
of the course fee, back within two months
Earn it backFour weeks on live client accounts, with a stipend set against what you paid.
Paid internship on live client accounts
Personal branding here means one thing: enough people know what you are good at that work comes to you. Not a follower count. You pick this track at week five, after four weeks on positioning, buyer psychology and content strategy that apply whether the brand is a company or a person.
Social Sculpt is a personal branding agency, and this is the process it runs for founders and consultants who hire it. Same frameworks, worked on your own positioning rather than a client's. The person teaching it built an audience with it and hosts a podcast off the back of it.
Each week ends with something published or built: a positioning statement, a content system, a set of authority pieces, an inbound path. By week eight the account is running on a system rather than on whether you felt like posting.
Decide what you are the person for, and write it so a stranger can repeat it back. Most personal brands stall here, posting broadly to nobody in particular. You leave the week with a positioning statement and the audience it is aimed at, both written down.
How each platform decides what to push, what formats earn reach there now, and how to run both without doubling the work. You build a posting system with a real cadence, not a thirty day challenge that ends on day thirty one.
The difference between content that gets seen and content that makes someone trust you enough to enquire. Narrative structures, proof, and the specific posts that move a reader from stranger to lead. Written, published, reviewed.
Turn attention into enquiries. Offer clarity, the path from a post to a conversation, and the AI content systems that keep output up without flattening your voice into something generic.
Founders, consultants and creators who want enquiries arriving instead of pitching cold, and people building a name in a field before they need it. If you would rather run growth for a brand than build your own audience, the growth marketing track is the other half of week five.
The other half of week five
Growth Marketing
Four constraints, and all four are the reason the program works.
One cohort at a time
There is no rolling intake and no on-demand version. The next batch is the next chance.
Seats capped per batch
Every student's work comes back with individual notes, which stops being possible past a certain size.
Applications close when it fills
The form comes down for that cohort once the seats are taken, and reopens for the following one.
The internship is competitive
It goes to the strongest work in the batch. Finishing the eight weeks does not earn it on its own.
One cohort at a time. Seats are capped.
Every student gets their work reviewed individually, which only works with a small batch. When it fills, it closes.
The rest of the questions are answered on the main program page.
No. It is weeks five to eight of the eight week Social Sculpt Academy program in Chennai. Everyone does the same four weeks of fundamentals first, then splits into personal branding or growth marketing. You choose at week five, after seeing the material.
No. Week five starts at positioning, which is the step most people skip, and the growth systems in week six work the same whether the account is at zero or at ten thousand. Coming in with an account you are willing to post on is what matters, because the work is published, not simulated.
Yes, and that is the group it is built around alongside consultants. The outcome the track aims at is inbound enquiries for the work you do, not sponsorship revenue from content. Social Sculpt runs this same process for founders as a paid service.
Skills that get you hired, get you clients, and get you paid for the work.
Tell us where you are now and what you want to be doing in six months. We read every application.